Since my family is a little bit apple-crazy, I figure I have to try just about any named apple variety I can lay my hands on. Farmers markets and orchard stands are of course the best places to find unusual varieties, but every once in a while something new pops up in the grocery store.
Last week, I spotted a sign for a new hybrid of Braeburn X Royal Gala, called a Jazz. It had the super-firm feel of a Fuji, which is not my favorite (I’d like to keep my front teeth into old age, thanks), but I decided to try it anyway.
I don’t know if I got a poor specimen of the variety, but I have to say it did not make the cut for me in terms of flavor or texture (too sweet and chalky). Looking it up to make sure I had the hybrid varieties right, I saw that this particular apple has not only a trademark, but its own web site, Facebook page and Twitter following. I kid you not. I am not linking to any of them since I fear their PR flaks would take me to task for criticizing their product, which seems to have originated in New Zealand but is licensed to growers here in Washington state and elsewhere. But you can look it up if you don’t believe me or just want to see the cute young members of the JAZZ™ Apple Tangy-Sweet Crunch Bunch, coming soon to a town near you to offer up some slices. No, I did not make that up either.
I’m not knocking hybrids, I know they are an important part of keeping the plant kingdom thriving. In fact, it seems that the Royal Gala itself is a hybrid from New Zealand (Golden Delicious X Kidd’s Orange Red), ditto Braeburn (Granny Smith X Lady Hamilton, possibly). Those two combined represent a huge chunk of worldwide apple sales, so I guess I can’t blame them for trying to find the next golden goose. Has anyone else tried this apple? Was it any good? Did the name attract or repel you? (Do you think they focus-grouped the heck out of it?) Am I just being an old grump for preferring my apples not to wear stickers with company logos and trademarks on them?